Agency: Biz-Eyes
Product: LG StanbyME
Campaign: Launching Campaign
Objective:
Raise awareness about LG StanbyME
Educate end-users about its unique functions
Key message:
LG StanbyME: For my own space, For my own time
Trợ Thủ Đa Nhiệm - Trải Nghiệm Riêng Tôi
My role: Concept Developer
People already have smart phone and smart TVs for their current entertainment activities at home. Therefore, it seems to be unnecessary to obtain a new one that replaces current technology functions.
Why do users need an alternative solution of current tech devices?
The key unique solution of LG StanbyME is the new physical interaction function that enables end-users to make it movable anywhere in the house with enhanced screen experience
LG StanbyME inspires spontaneous moments so that you can enjoy doing anything at home without boundaries. LG StanbyME is the source of inspiration that provokes your home activities to be more enjoyable anytime and anywhere with enhanced screen experience that no others device can replace.
Concept Story
The more time we stay at home, the more we realize that our home life is hard to be plan-retrsicted. We become multitaskers and do everything at home, which make things happen spontaneously sometimes.
That’s why we always look for a screen which is alvaible for my own place, for my own time.
Trợ Thủ Đa Nhiệm
Trải Nghiệm Riêng Tôi
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